Dallas Fuel
Dallas Fuel
Graphic Design
Branding
Broadcast
Esports
Events
Merchandise
Social Media
During my 4-year tenure at OpTic, the brand I held the most fondness for was our Overwatch team, Dallas Fuel.
Even after expanding the creative team to include a few more people, I continued to make the vast majority of the assets for this brand. From live event branding to hoodies and weekly wallpapers, I exercised my creative control to the fullest extent.
Fuel had by far the most engaged and passionate community in the Overwatch league, so it was a responsibility I took very seriously.
The league is now defunct, but I'm happy I had the opportunity to serve a community of fans that could call themselves proud to be part of the Fuel family. Almost everything I made is still live on social media, so feel free to check it out for yourself!
Fuel Twitter
Designs featured are by me.
Motion by CJ Aldape.
Photography by Dave Yang.
During my 4-year tenure at OpTic, the brand I held the most fondness for was our Overwatch team, Dallas Fuel.
Even after expanding the creative team to include a few more people, I continued to make the vast majority of the assets for this brand. From live event branding to hoodies and weekly wallpapers, I exercised my creative control to the fullest extent.
Fuel had by far the most engaged and passionate community in the Overwatch league, so it was a responsibility I took very seriously.
The league is now defunct, but I'm happy I had the opportunity to serve a community of fans that could call themselves proud to be part of the Fuel family. Almost everything I made is still live on social media, so feel free to check it out for yourself!
Fuel Twitter
Designs featured are by me.
Motion by CJ Aldape.
Photography by Dave Yang.
During my 4-year tenure at OpTic, the brand I held the most fondness for was our Overwatch team, Dallas Fuel.
Even after expanding the creative team to include a few more people, I continued to make the vast majority of the assets for this brand. From live event branding to hoodies and weekly wallpapers, I exercised my creative control to the fullest extent.
Fuel had by far the most engaged and passionate community in the Overwatch league, so it was a responsibility I took very seriously.
The league is now defunct, but I'm happy I had the opportunity to serve a community of fans that could call themselves proud to be part of the Fuel family. Almost everything I made is still live on social media, so feel free to check it out for yourself!
Fuel Twitter
Designs featured are by me.
Motion by CJ Aldape.
Photography by Dave Yang.
Dallas Fuel
Graphic Design
Branding
Broadcast
Esports
Events
Merchandise
Social Media
During my 4-year tenure at OpTic, the brand I held the most fondness for was our Overwatch team, Dallas Fuel.
Even after expanding the creative team to include a few more people, I continued to make the vast majority of the assets for this brand. From live event branding to hoodies and weekly wallpapers, I exercised my creative control to the fullest extent.
Fuel had by far the most engaged and passionate community in the Overwatch league, so it was a responsibility I took very seriously.
The league is now defunct, but I'm happy I had the opportunity to serve a community of fans that could call themselves proud to be part of the Fuel family. Almost everything I made is still live on social media, so feel free to check it out for yourself!
Fuel Twitter
Designs featured are by me.
Motion by CJ Aldape.
Photography by Dave Yang.
Envy Gaming
Envy Gaming
Graphic Design
Branding
Esports
Merchandise
Social Media
Before the merger, Envy and OpTic were distinctly different organizations with a rivalry originating from their history in the Call of Duty scene. However, while both were competitive, OpTic was always the "cooler" brand.
After I joined, the brand began to take on a transformation process. There were road bumps along the way, but sure enough, every asset we put out started to look more refined.
As things began to pick up, we expanded the team to include an Art Director as well as a second designer.
We acquired a VALORANT team, which turned out to be like catching lightning in a bottle. The team was incredible, and I ensured that our appearance on social media matched the quality of what we had in our hands. I took it upon myself to learn Blender in order to incorporate character renders and elevate my designs.
Psyonix, the developers of Rocket League, offered us an opportunity to create a car decal which would be sold in the game's shop. Being a newbie at 3D, I stayed late the office with my team for a week straight trying to figure out a design and how to render it properly. In the end, our design became a crowd favorite and is regarded as one of the best looking decals in the game.
Designs featured are by me.
VAL/RL Art Direction by Gio Soto.
Merch video by Austin Cox.
Before the merger, Envy and OpTic were distinctly different organizations with a rivalry originating from their history in the Call of Duty scene. However, while both were competitive, OpTic was always the "cooler" brand.
After I joined, the brand began to take on a transformation process. There were road bumps along the way, but sure enough, every asset we put out started to look more refined.
As things began to pick up, we expanded the team to include an Art Director as well as a second designer.
We acquired a VALORANT team, which turned out to be like catching lightning in a bottle. The team was incredible, and I ensured that our appearance on social media matched the quality of what we had in our hands. I took it upon myself to learn Blender in order to incorporate character renders and elevate my designs.
Psyonix, the developers of Rocket League, offered us an opportunity to create a car decal which would be sold in the game's shop. Being a newbie at 3D, I stayed late the office with my team for a week straight trying to figure out a design and how to render it properly. In the end, our design became a crowd favorite and is regarded as one of the best looking decals in the game.
Designs featured are by me.
VAL/RL Art Direction by Gio Soto.
Merch video by Austin Cox.
Envy Gaming
Graphic Design
Branding
Esports
Merchandise
Social Media
Before the merger, Envy and OpTic were distinctly different organizations with a rivalry originating from their history in the Call of Duty scene. However, while both were competitive, OpTic was always the "cooler" brand.
After I joined, the brand began to take on a transformation process. There were road bumps along the way, but sure enough, every asset we put out started to look more refined.
As things began to pick up, we expanded the team to include an Art Director as well as a second designer.
We acquired a VALORANT team, which turned out to be like catching lightning in a bottle. The team was incredible, and I ensured that our appearance on social media matched the quality of what we had in our hands. I took it upon myself to learn Blender in order to incorporate character renders and elevate my designs.
Psyonix, the developers of Rocket League, offered us an opportunity to create a car decal which would be sold in the game's shop. Being a newbie at 3D, I stayed late the office with my team for a week straight trying to figure out a design and how to render it properly. In the end, our design became a crowd favorite and is regarded as one of the best looking decals in the game.
Designs featured are by me.
VAL/RL Art Direction by Gio Soto.
Merch video by Austin Cox.
Dallas Empire
Dallas Empire
Graphic Design
Branding
Esports
Merchandise
Social Media
With the introduction of the Call of Duty League, Envy was forced to create a new team with a geographical name. Thus, Dallas Empire was born.
By the time I joined the organization, the name, logo, and colors had been chosen. But the first ever season of the CDL was about to begin, and we needed to make a splash.
Our scrappy creative team and I got to work. Because the game being played was Call of Duty: Cold War, we created a unique visual style that takes cues from the Vietnam era, musing graphical motifs such as redacted information, film scan elements, and old magazine textures.
The style was a hit with fans, quickly earning the Dallas Empire a spot at the top of everyone's favorite team branding list. On top of this, the team was great as well. In the end, they would go on all the way to win the championship. The CEO was so ecstatic, he bought rings for the entire staff, including me! It sits on my shelf to this day.
After that season, there were significant changes to staffing, but I stuck around to see through the next evolution of the brand. This time, having already been crowned kings, we went for a more stoic, subdued look. The reigning champs were here to "Defend the Throne."
The team placed third, and it was their last season before merging with OpTic.
Designs featured are by me.
"Defend the Throne" Art Direction by Gio Soto.
Motion by CJ Aldape.
With the introduction of the Call of Duty League, Envy was forced to create a new team with a geographical name. Thus, Dallas Empire was born.
By the time I joined the organization, the name, logo, and colors had been chosen. But the first ever season of the CDL was about to begin, and we needed to make a splash.
Our scrappy creative team and I got to work. Because the game being played was Call of Duty: Cold War, we created a unique visual style that takes cues from the Vietnam era, musing graphical motifs such as redacted information, film scan elements, and old magazine textures.
The style was a hit with fans, quickly earning the Dallas Empire a spot at the top of everyone's favorite team branding list. On top of this, the team was great as well. In the end, they would go on all the way to win the championship. The CEO was so ecstatic, he bought rings for the entire staff, including me! It sits on my shelf to this day.
After that season, there were significant changes to staffing, but I stuck around to see through the next evolution of the brand. This time, having already been crowned kings, we went for a more stoic, subdued look. The reigning champs were here to "Defend the Throne."
The team placed third, and it was their last season before merging with OpTic.
Designs featured are by me.
"Defend the Throne" Art Direction by Gio Soto.
Motion by CJ Aldape.
Dallas Empire
Graphic Design
Branding
Esports
Merchandise
Social Media
With the introduction of the Call of Duty League, Envy was forced to create a new team with a geographical name. Thus, Dallas Empire was born.
By the time I joined the organization, the name, logo, and colors had been chosen. But the first ever season of the CDL was about to begin, and we needed to make a splash.
Our scrappy creative team and I got to work. Because the game being played was Call of Duty: Cold War, we created a unique visual style that takes cues from the Vietnam era, musing graphical motifs such as redacted information, film scan elements, and old magazine textures.
The style was a hit with fans, quickly earning the Dallas Empire a spot at the top of everyone's favorite team branding list. On top of this, the team was great as well. In the end, they would go on all the way to win the championship. The CEO was so ecstatic, he bought rings for the entire staff, including me! It sits on my shelf to this day.
After that season, there were significant changes to staffing, but I stuck around to see through the next evolution of the brand. This time, having already been crowned kings, we went for a more stoic, subdued look. The reigning champs were here to "Defend the Throne."
The team placed third, and it was their last season before merging with OpTic.
Designs featured are by me.
"Defend the Throne" Art Direction by Gio Soto.
Motion by CJ Aldape.
Shows & Events
Shows & Events
Graphic Design
Branding
Broadcast
Gaming
Social Media
As Envy grew, there was a push to diversify into content creation. This included leveraging talent we already had, as well as bringing on additional creators like the Botez sisters, JustaMinx, Athena, and BobbyPoff to produce content and host events.
I created logos and branding elements for all the Youtube series being produced, as well as social and stream assets for the various events and broadcasts we would host.
Events include an annual partnered gaming livestream with Children's Health, community Rocket League tournaments with our players, and an invitational Call of Duty Warzone tournament featuring top streamers of the game.
Designs featured are by me.
Motion by Dani George and CJ Aldape.
As Envy grew, there was a push to diversify into content creation. This included leveraging talent we already had, as well as bringing on additional creators like the Botez sisters, JustaMinx, Athena, and BobbyPoff to produce content and host events.
I created logos and branding elements for all the Youtube series being produced, as well as social and stream assets for the various events and broadcasts we would host.
Events include an annual partnered gaming livestream with Children's Health, community Rocket League tournaments with our players, and an invitational Call of Duty Warzone tournament featuring top streamers of the game.
Designs featured are by me.
Motion by Dani George and CJ Aldape.
Shows & Events
Graphic Design
Branding
Broadcast
Gaming
Social Media
As Envy grew, there was a push to diversify into content creation. This included leveraging talent we already had, as well as bringing on additional creators like the Botez sisters, JustaMinx, Athena, and BobbyPoff to produce content and host events.
I created logos and branding elements for all the Youtube series being produced, as well as social and stream assets for the various events and broadcasts we would host.
Events include an annual partnered gaming livestream with Children's Health, community Rocket League tournaments with our players, and an invitational Call of Duty Warzone tournament featuring top streamers of the game.
Designs featured are by me.
Motion by Dani George and CJ Aldape.
