CPG: Rekt x FaZe
CPG: Rekt x FaZe
I developed creative concepts and designed the packaging for a special collaboration drink between Rekt Drinks and FaZe Esports.
The challenge was finding a middle ground, speaking to two equally passionate but different communities, one in gaming and the other in crypto and NFTs.
The final design was a patchwork that integrated references to both brands, communicated flavor, and hit all the right notes for the fans.
I developed creative concepts and designed the packaging for a special collaboration drink between Rekt Drinks and FaZe Esports.
The challenge was finding a middle ground, speaking to two equally passionate but different communities, one in gaming and the other in crypto and NFTs.
The final design was a patchwork that integrated references to both brands, communicated flavor, and hit all the right notes for the fans.
CPG: Rekt x FaZe
I developed creative concepts and designed the packaging for a special collaboration drink between Rekt Drinks and FaZe Esports.
The challenge was finding a middle ground, speaking to two equally passionate but different communities, one in gaming and the other in crypto and NFTs.
The final design was a patchwork that integrated references to both brands, communicated flavor, and hit all the right notes for the fans.
Final Packaging Design
Can Design Concepts
Final Packaging Design
Can Design Concepts
Merch Design:
Jack in the Box Tote
Merch Design:
Jack in the Box Tote
Jack in the Box, after successfully launching their own version of a Labubu called "Jibbis", decided to move fast on their next piece of swag: A tote bag.
Inspired by those Trader Joes totes that always seem to be out of stock, and coinciding with the release of their new matcha drinks, the ZONED team and I worked with the brand to design a bag that is trendy, wearable and created for Matcha enthusiasts.
The totes were sent out to influencers as part of a marketing campaign for the drinks.
Jack in the Box, after successfully launching their own version of a Labubu called "Jibbis", decided to move fast on their next piece of swag: A tote bag.
Inspired by those Trader Joes totes that always seem to be out of stock, and coinciding with the release of their new matcha drinks, the ZONED team and I worked with the brand to design a bag that is trendy, wearable and created for Matcha enthusiasts.
The totes were sent out to influencers as part of a marketing campaign for the drinks.
Merch Design:
Jack in the Box Tote
Jack in the Box, after successfully launching their own version of a Labubu called "Jibbis", decided to move fast on their next piece of swag: A tote bag.
Inspired by those Trader Joes totes that always seem to be out of stock, and coinciding with the release of their new matcha drinks, the ZONED team and I worked with the brand to design a bag that is trendy, wearable and created for Matcha enthusiasts.
The totes were sent out to influencers as part of a marketing campaign for the drinks.
Art Direction:
Truliant
Art Direction:
Truliant
Truliant, a federal credit union, was looking to freshen up their paid digital ads.
Working with the team at ZONED, I not only breathed new life into their existing assets with better motion design, but presented three fresh new sets of art direction.
Truliant, a federal credit union, was looking to freshen up their paid digital ads.
Working with the team at ZONED, I not only breathed new life into their existing assets with better motion design, but presented three fresh new sets of art direction.
Art Direction:
Truliant
Truliant, a federal credit union, was looking to freshen up their paid digital ads.
Working with the team at ZONED, I not only breathed new life into their existing assets with better motion design, but presented three fresh new sets of art direction.
Motion Design Upgrade
New Art Direction
Motion Design Upgrade
New Art Direction
Event ID:
Red Bull Overclocked
Event ID:
Red Bull Overclocked
We have an arena full of passionate League of Legends fans, gathered from around the world to watch the LTA Finals. How do we engage with them in a positive and memorable way?
To assist my friends at Red Bull in this endeavor, I created a custom event logo, complete with its own visual identity system and booth design.
At the Overclocked booth, players compete as teams of 5 against the overpowered DOOM BOTS. The design borrows from the Hextech aesthetic, which fans will find familiar, and depicts 5 heroes approaching a nexus-esque structure that is erupting with unbound energy.
We had about 400 participants through the booth, and it was featured on the livestream in front of about 30,000 viewers.
We have an arena full of passionate League of Legends fans, gathered from around the world to watch the LTA Finals. How do we engage with them in a positive and memorable way?
To assist my friends at Red Bull in this endeavor, I created a custom event logo, complete with its own visual identity system and booth design.
At the Overclocked booth, players compete as teams of 5 against the overpowered DOOM BOTS. The design borrows from the Hextech aesthetic, which fans will find familiar, and depicts 5 heroes approaching a nexus-esque structure that is erupting with unbound energy.
We had about 400 participants through the booth, and it was featured on the livestream in front of about 30,000 viewers.
Event ID:
Red Bull Overclocked
We have an arena full of passionate League of Legends fans, gathered from around the world to watch the LTA Finals. How do we engage with them in a positive and memorable way?
To assist my friends at Red Bull in this endeavor, I created a custom event logo, complete with its own visual identity system and booth design.
At the Overclocked booth, players compete as teams of 5 against the overpowered DOOM BOTS. The design borrows from the Hextech aesthetic, which fans will find familiar, and depicts 5 heroes approaching a nexus-esque structure that is erupting with unbound energy.
We had about 400 participants through the booth, and it was featured on the livestream in front of about 30,000 viewers.
Music Video:
I'll Be Here When You're Back
Music Video:
I'll Be Here When You're Back
Thanks to a combination of Letterboxd-fueled movie watching, cinematic content consumption, and chance encounters with commercial directors through work, I developed a newfound interest in filmmaking as an art form.
I started by experimenting with short videos for Instagram, and soon felt the itch to make something a bit more ambitious. Working my way up the ladder of complexity, I felt that a music video would be appropriate.
The music video follows a short narrative inspired by the feeling of nostalgic longing that the song so perfectly captures, taking cues from coming of age films like Perks of Being a Wallflower and Call Me By Your Name.
Thanks to a combination of Letterboxd-fueled movie watching, cinematic content consumption, and chance encounters with commercial directors through work, I developed a newfound interest in filmmaking as an art form.
I started by experimenting with short videos for Instagram, and soon felt the itch to make something a bit more ambitious. Working my way up the ladder of complexity, I felt that a music video would be appropriate.
The music video follows a short narrative inspired by the feeling of nostalgic longing that the song so perfectly captures, taking cues from coming of age films like Perks of Being a Wallflower and Call Me By Your Name.
Music Video:
I'll Be Here When You're Back
Thanks to a combination of Letterboxd-fueled movie watching, cinematic content consumption, and chance encounters with commercial directors through work, I developed a newfound interest in filmmaking as an art form.
I started by experimenting with short videos for Instagram, and soon felt the itch to make something a bit more ambitious. Working my way up the ladder of complexity, I felt that a music video would be appropriate.
The music video follows a short narrative inspired by the feeling of nostalgic longing that the song so perfectly captures, taking cues from coming of age films like Perks of Being a Wallflower and Call Me By Your Name.
Treatment Design:
Intel
Treatment Design:
Intel
In 2024, I had the opportunity to work with the wonderful Jared Malik Royal on a director's treatment for Intel.
On a last-minute timeline, we quickly spun up a polished, on-brand presentation, full of dynamic imagery that aptly communicates Jared's vision and tone for the spot.
In 2024, I had the opportunity to work with the wonderful Jared Malik Royal on a director's treatment for Intel.
On a last-minute timeline, we quickly spun up a polished, on-brand presentation, full of dynamic imagery that aptly communicates Jared's vision and tone for the spot.
Treatment Design:
Intel
In 2024, I had the opportunity to work with the wonderful Jared Malik Royal on a director's treatment for Intel.
On a last-minute timeline, we quickly spun up a polished, on-brand presentation, full of dynamic imagery that aptly communicates Jared's vision and tone for the spot.
